SEO versus. SEM You want to take more public to your webpage or blog and you don't know how to do it? In order to generate more traffic to your connections online it has prepares a good strategy of digital marketing. To share your websites generates more traffic to him, being able to conduct this battle by means of social networks as Twitter, Facebook or Google+ and to produce good tactics of e-mail marketing. In order to position your space Web on the front page of finders two complementary strategies exist: the positioning SEO and SEM.
SEO versus. SEM.
The positioning SEO (Optimization Search Engine) works as a natural positioning. It is a network strategy that acts attracting public our webpage or blog. This strategy improves the position of our connection online on the front page of the finders. This space is visible and improves the visits of our Web with value content.
Some of the advantages that the positioning offers SEO are:
Disadvantages that can have the SEO:
The SEM positioning (Search Engine Marketing) is a tool that works as web search engine, more of the many strategies of marketing. This positioning works of way Rep/click, which means that whenever punctures in our connection we must pay to the finder, but in return this our Web in the first positions of the front page has positioned us before.
Advantages that to us a SEM positioning offers:
Disadvantages of SEM:
The best option is to invest in both strategies and to make compatible them. When a company begins to sail by the network, it must begin creating a good strategy SEO and while this it begins to give his benefits, to invest in SEM positioning. This it will bear his fruits from the first moment and it will help us with the SEO. Little by little the investment of SEM can be lowering.
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